The Intertoto Cup has always carried a mysterious air, at least when glancing at it from England.
The competition has the impression of those individually-wrapped croissants you see in continental branches of Lidl, or the hot food vending machines which pop up in the centre of European cities.
There has always been a mystique about it, and it feels like something you need to try at least once to get a full, well-rounded experience, but at the same time, you’re not sure what you’re doing when you’re actually doing it.
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